Milkround launch new site, bringing quality to the fore of graduate recruitment

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Milkround is excited to announce the launch of its new website and mobile enabled site today, designed to act as a career resource for students and graduates, whilst driving the best applications for clients from job seekers committed to their graduate career.

Looking beyond the realms of the traditional job board, the new Milkround website puts engagement and quality at the heart of graduate recruitment.

For the last five years Milkround has been rated the most widely-used graduate recruitment website by university finalists* and now it has evolved into a social-media-friendly career resource.

Milkround invested in independent research with a leading market research agency who spoke to students and graduates to understand what they wanted from graduate recruitment websites. This project identified key pillars, which are the foundations of this market leading, candidate led site.

The new Milkround aims to drive engagement amongst users, creating a real job community on-site. This supports their vision of providing students and graduates with career confidence.

Milkround continues to lead the way in graduate recruitment with their new site offering an intuitive, site wide search, providing simple information presented in an easy-to-digest format, ensuring candidates have access to relevant information to shape their careers and make informed decisions about their futures.

Taking a multi-platform approach, Milkround are delighted to launch their mobile-enabled site. With their mobile traffic increasing 225% this year, the new site makes it easier for job seekers to view opportunities and read careers advice on-the-move.

To continue with this innovative theme, Milkround have introduced Milkround+, an area on site to support their one million registered users. It offers a personalised experience, including a user dashboard with recommended opportunities, recently viewed jobs, upcoming events, links to saved searches and a wishlist featuring opportunities flagged for application. 

Milkround is excited to announce their users are now viewing an average of five pages per visit, spending over eight minutes on site. Milkround aim to capitalise on these increases with their new site through building a career community, promoting peer to peer communication and enabling students and graduates to build a network of support during their job hunt.

General Manager Jenni Joplin commented: “This is an exciting time for Milkround. Our new site is the accumulation of two years of hard work and investment, cementing our vision of creating career confidence for students and graduates. With a focus firmly on the candidate experience we can now offer a multi-platform and personalised career resource for our members, which in turn provides our clients with better informed and engaged candidates.Watch out for new features and tools appearing over the coming months!”

Visit http://www.milkround.com today to see these new features or contact one of our team on: 020 3003 4000 or at sales@milkround.com

* The UK Graduate Careers Survey by High Fliers 2008 – 2012 

Technology focus for final edition of Graduate Career in 2012

The fourth and final edition of Graduate Career for 2012 is free with The Times today (Thursday, November 15th) with a focus on technology.

Produced in association with graduate recruitment website Milkround, the November issue also includes a spotlight on graduate career opportunities in East Anglia along with the usual blend of informative features about student living and the graduate jobs market.

Read about careers in renewable and nuclear energy plus how the European Space Agency’s annual graduate programme needs engineering, physics, biology, medicine and business graduates together with lawyers.

There is also an interview with Professor Stephen Hoskins of the University of the West of England Bristol outlining why teaching design is important for British business, and how recent graduates looking to set up a technology business can get into the industry with funding.

Find out why last year more than one in five first year undergrads dropped out of university and the number is expected to rise further for 2012, which councils are actively working with graduates to help them find work and how to clean up your social media web trail so it doesn’t stop you getting hired by savvy recruiters.

Graduate Career is free with The Times today (Thursday, November 15th) and available online at www.graduatecareer.com.

Milkround ups on-campus promotion with launch of Brand Ambassadors

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Students will be seen on campus putting their marketing skills into practice as Milkround launches its Brand Ambassadors scheme.

Seven students have been recruited by the UK’s number one graduate recruitment website to promote the brand on their campus and register their friends and colleagues for its personalised services.

The role gives students the chance to flex their marketing muscle by joining the promotions team at fairs and campus events, identifying sponsorship opportunities, engaging with their peers through lecture shout outs and career talks and using their contacts to boost brand awareness.

Ambassadors will be encouraged to use their initiative and knowledge of their university campus to arrange additional promotional activities with the full support of the Milkround marketing team.

Activities can even extend off-campus as long as they remain focused on the overall objective of sign up.

Milkround Brand Ambassador Marwa Achour said: “I am looking forward to meeting students and sharing my knowledge about the amazing opportunities available through Milkround! Many students struggle at finding internships or knowing what careers are available for them, and this is where Milkround comes in.”

Fellow Brand Ambassador Noori Muhammed added they wanted “to meet new people and provide them with the information to increase their opportunity of securing an internship, placement or graduate job.”

Milkround Candidate Marketing Executive Laura Smith has overseen the launch of the Milkround Brand Ambassadors. She said: “This is an opportunity for ambitious students who want to gain experience in marketing, event promotion and PR to put their skills into practice. We will provide our Ambassadors with full training and the support and guidance they need to trial their own ideas as well as delivering the core aim of improving our brand on campus and registering users to the site”.

“We want passionate and motivated individuals who are confident communicating with new people and self-motivated towards achieving registration targets, and we expect them to have plenty of suggestions for making the role their own so it really beefs up their CVs.”

Milkround’s Brand Ambassadors will expand in the New Year offering more opportunities for students to promote the most widely-used graduate recruitment website.

Guest post: My journey into online marketing

Louis Collin takes over our blog to explain how he gained an internship… 

“My journey into online marketing began after yet another fruitless day looking for jobs. Having left a position working as a Teacher’s Assistant in a primary school a month earlier,  I was growing tired of seeing days disappear without anything to show for them. Spurred on by this frustration I decided to start a music blog. A couple of days later I was the proud owner of MEGATUNES. Working on my blog gave me something productive to do with my days, and something to show for the hours I was already spending in front of my laptop. It also provided a healthy creative output.

On top of all this MEGATUNES was a way of advertising myself to potential employers, and ultimately it kick-started a chain of events that led me to my current position. When I applied for an internship at Competitionhunter (a small internet start-up company), I was able to call upon MEGATUNES as an example of my experience within the blogosphere as well as an indication of using social media to promote a product. As a direct consequence of my internship with Competitionhunter I got some freelance work with Theorymine: a company that sells unique mathematical theorems as a novelty gift. I knew the brainchild behind the company, and was able to offer my services when she told me she was looking for someone to do their online marketing. These experiences proved key in landing my current position at Lifestep.

In a relatively short time I have gone from unemployed – with very limited experience – to working in an area I would have never previously considered. It has taught me the importance in staying productive. Job hunting can be a soul destroying process. A day in the life of the unemployed can be a tedious monotony of checking emails, sending emails and countless cups of tea. This coupled with having no money can sap morale. MEGATUNES allowed me to have a different focus to my days, I loved blogging and this kept me positive.

When opportunities did arise at Competitionhunter and Theorymine, I made sure I achieved at least one thing at each position, which would stand out on my CV. At Competitionhunter I thought there was a story in the relationship between the economic downturn and the increase in the number of people entering competitions. I sent countless emails to journalists whom I thought would be interested. A few carefully negotiated phone calls later, I managed to get the story run in The Metro. It was a similar tale at Theorymine. I believed journalists would be interested in the story of Flaminia Cavello (The founder of Theorymine) who is uniquely positioned as a young female entrepreneur with a background the sciences. Journalists agreed, and her story was run on a few prominent websites as a result.

These achievements may seem small in themselves, but they serve the purpose of providing practical evidence for future interviews. So, when I am asked “What can you bring to our Company?” I will be able to provide these examples as a demonstration of my strengths.

Parenthetically, I would recommend working in a small company to anyone. Competitionhunter, Theorymine and Lifestep all have less than 5 employees. This means I have been given real responsibility from day one. I have seen how a company is run first hand and have been asked for input on key matters. Essentially I have been fast-tracked into gaining invaluable experience.

I am currently doing a paid internship with Lifestep. In many respects it’s a dream opportunity for me. Lifestep is a company that excels in training young students or graduates on how to get the jobs they desire. I am picking up new CV tips and interview techniques every day! As part of the internship I also get a place on their much acclaimed Headstart course in Easter. I know I will come out of this opportunity in a strong position to pursue any future endeavours.

Working for Lifestep has been a rapid and natural progression. Yet it all began very simply with MEGATUNES. What started as me pursuing my passion for music had resulted in me becoming favourably positioned in a very competitive job market. So far I have learnt you have always got to stay productive, even if it is something as simple as a blog. You have got to find the right opportunities and make sure you take something from every single one. If you do this, you will always be moving in a positive direction.”

You can catch Louis tweeting at @Lifestepcareers 

Are our graduate expectations too high? #trugrad #trulondon

This blog covers my experience at #trulondon as well as the key results from new research by Milkround and aia regarding Gen Y and their social media habits.

Yesterday I attended #trulondon and once again I was swept up with the discussion going on around me ranging from #trugrads right through to Pinterest.  As usual there was lively debate both in person and on the hashtag #trulondon.  Taking my background the track I was most interested in was #trugrads.  I attended this track last February so was interested to see if anything had changed in the past year.

Unfortunately it seemed not much.  There is still a large gap between what employers expect and what graduates are actually doing.  Most of the students who were there were expecting a lot of help in finding a graduate job.  Many were scared off by the recent stats showing the vast amount of applications per job. However there are still roles which graduate recruiters are finding hard to fill because graduates either lack the necessary skills or don’t know how to promote their skills. Many of the students were expecting help with this, in particular through their careers service.  Recruiters in the room though questioned ‘are we entering a culture where students are expecting to be spoon fed too much?’

Some tips I’d give graduates:

  • Gain experience – whether this be voluntary or paid.  If you’re interested in marketing then market yourself – start a blog, tweet, why not start a board on Pinterest
  • Start networking – both offline and online.  The power  really is in your network – start discussions online with influencers, hiring managers and get yourself noticed in the social space.  Also start attending offline events, in particular industry specific.
  • Research – google how to write a CV, typical interview questions etc.  Why not ask people in your network if they can look at your CV or run through a typical interview.
  • Don’t give up – knock backs are a part of life, each one will help you build on your experience and find a role that really suits you.

I was supposed to give a track myself yesterday on Gen Y’s habits on social media but unfortunately during the madness of the unconference I didn’t have time.  The topic was the recent research we’ve conducted at Milkround alongside aia.  I was going to spend time sharing these stats and debating what they could mean for social recruiting in the graduate space.  A lot of cool ideas come out of #trulondon but are ‘Gen Y’, the digital natives, actually keeping up with all the latest technology we’re throwing at them?

We conducted 2 studies – one last year and a further one that drilled down a bit further last month. Here are just some of the key stats:

Social Media Survey – conducted by aia & Milkround

1350 respondents said:

  • 16 % use Google + daily, while 11 % use it most days. 46 % never use it.
  • 45 % have a LinkedIn profile
  • 70 % are aware that graduate recruiters use social media to promote their jobs – but over 51 % would like more assistance in how to use social media when job hunting.
  • Half of all respondents would use a mobile device to register for more details about a job, but less than a quarter would apply for a job via a mobile device.

Social Recruiting Survey – conducted by Milkround

506 respondents said:

  • 43 % have a LinkedIn profile
  • Found that the use of social media depends on which stage they are at:
    • Job Hunting Stage: 64 %
    • Research Stage: 65 %
    • Application Stage: 20 %
    • Interview Stage: 16 %
  • Facebook: 65% would add where they work on their FB profile.
  • Only 17 % of the 57 % that had a twitter account use hashtags.

It’s interesting to see that graduates are becoming more socially savvy whilst looking for a job but it seems like they’re not quite there – many need guidance on how to use these channels.  It will be interesting to see if the gap between students and recruiters narrows in the near future. Here at Milkround we try and bridge this gap by educating students and grads through doings presentations at universities about social media.

If you’d like to receive the Executive Summary for these two studies please get in touch Rhiannon.hughes@milkround.com

#gradsocrec in tweets

Thanks to everyone that came to our Social Media Week event on Thursday on Social Recruiting & Gen Y.  As well as some great interaction at Milkround HQ, there was also a big buzz on Twitter.

Here are some of the key stats picked out by TweetReach for #gradsocrec:

  • 365 tweets 
  • Reached 43,880 people
  • 177,103 impressions
  • 79 ‘twitterers’

You can check out all the tweets and further stats from #gradsocrec here.

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Next up we’ll be discussing our findings at #trulondon – a recruiting unconference. You can find out more info here or follow #trulondon on Twitter.

Social Media Week: Social Recruiting & Gen Y #gradsocrec

If you haven’t heard about it before you need to!  Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.  If you’re in London it’s a must attend occasion, with various exciting events happening across the capital.   You can also follow the discussion on Twitter #smwldn

“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future” Ellen McGirt, Senior Writer, Fast Company.

We’re very excited at Milkround to be hosting our own Social Media Week event: Social Recruiting & Gen Y.  It’s happening on Thursday 16th February and it’s completely free to attend.

The breakfast event will take place between 8.30-10.30am, at our headquarters in Wapping, and will focus on Gen Y and social media in recruitment. We will be presenting key findings from our recent Social Media survey, as well as hosting a key panel consisting of thought leaders from the industry.  The panel will give a brief overview of their experience in social recruiting and answer any questions you may have about integrating social media into your campaigns.

If you’re interested in graduate recruitment and social media this is a must attend event. 

Schedule:

8.30-9.00: Networking (breakfast will be provided)

9.00-9.15: Intro to Milkround and case study by Hyundai

9.15-9.45: Social Media Survey and Q&A presented by Anne-Lise from Milkround and         Darren from aia.

9.45-10.30: Panel discussion – chaired by Ben Nunn at ThirtyThree

Panel Members:
Ben Nunn (Chair) – Head of Digital ThirtyThree

Having worked in the recruitment communications industry for just over 16 years– the last 12 of which have been in the Digital arena, Ben has a broad range of experience and knowledge that aid in his current position leading the Digital team at ThirtyThree.

Richard Waite – Resourcing Brand and Campus Senior Officer at Grant Thornton 

Richard has 5 years experience in graduate recruitment within large accountancy firms.  In his current role, Richard has been responsible for creating and delivering Grant Thornton’s social media recruitment strategy covering their trainee blog, facebook and twitter. Alongside his social media responsibilities, Richard has developed and currently manages their campus attraction strategy and trainee recruitment brand.

Dominic Sumners – Director OME      

Dominic is the Founder and MD of OnlineMediaExperts (OME), which was the UK’s first digital recruitment ad agency. OME help many of the country’s biggest recruiters on their digital strategy including candidate attraction, user experience and employer brand. OME’s clients include Dixons, Carphone Warehouse, LIDL, Pizza Express and Kenexa. He fundamentally believes that social media programmes need to be built on a bedrock of sound and attraction strategy and robust digital processes and only then do you have the opportunity to get the results you want. Before launching OME – Dominic experienced both sides of the media/agency world as a Director at VNU, ThirtyThree and fish4.

Carl Ellis (graduate)  

Hailing from Northern Ireland, Carl Ellis is a Creative Advertising Strategy undergraduate at the University of the Arts’ London College of Communication and works part-time in the financial services industry. Having completed a brief work placement for ACE Saatchi & Saatchi Manila, he is currently seeking a paid internship with a successful London-based agency and is committed to pursuing a career in the advertising and marketing sector upon graduation in 2013.

Andy Hyatt – Head of Digital at Hodes

Andy has spent over a decade in interactive, working with some of the largest and most successful brands in the world to deliver effective, engaging and award-winning campaigns. He has worked both client and agency-side, for Lloyds TSB, leading digital agencies MRM Worldwide and AKQA and most recently heading up DLKW’s interactive team.

There are only a few tickets left for this event!  You can find the event on the Social Media Week London website and apply for tickets via this link.

Hope to see you there!

University applications drop 7.4% for 2012

The total number of applications for university entry in 2012 has dropped by 7.4 percent, but the number of applicants from outside the EU has risen 13.7 percent.

The latest figures from UCAS state 43,473 fewer people applied for a place in 2012 compared to 2011.

The biggest drops were among mature students – 13.5 percent fewer 23-year-olds applied before the January 15th deadline and there were drops of nearly ten percent or more in every age range measured above 19-years-old. However, among 18-year-olds – the most common age group to apply for university each year – the drop was just 2.6 percent.

Meanwhile the number of EU students has dropped by 11.2 percent, but non-EU student numbers have risen by 13.7 percent.

UCAS Chief Executive Mary Curnock Cook suggests despite the rise in tuition fees for the 2012 intake, there has been a drop in demand among students from more advantaged backgrounds. She said: “Our analysis shows that decreases in demand are slightly larger in more advantaged groups than in the disadvantaged groups. Widely expressed concerns about recent changes in HE funding arrangements having a disproportionate effect on more disadvantaged groups are not borne out by these data.”

Ms Cook draws attention to the gender drop differencies as being more concerning as there were 8.5 percent fewer applications from males compared to a 6.7 percent drop from females. She added: “I remain concerned about the wide and increasing gap between the application rate of men compared to women.”

Nicola Dandridge, Universities UK’s Chief Executive, claims the dip is far less than expected. She said: “While the overall number of applicants has decreased compared with the same point last year, the dip is far less dramatic than many were initially predicting. And if we look at the number of 18-year-old applicants from the UK, this has dropped by only 3.6 per cent at a time when the overall 18-year-old population is in decline.”