Milkround most widely used graduate recruitment website five years running

For the fifth consecutive year, Milkround is the most widely-used graduate recruitment website on campus, according to a survey of finalists at the UK’s leading universities.

The UK Graduate Careers Survey 2012, produced by High Fliers Research, interviewed 17,737 final year students at 30 top universities in March 2012.

The survey confirms that Milkround has been used by 45 per cent of finalists during their job search, the largest market share recorded by any graduate recruitment website in the 18 years that High Fliers Research has produced its annual survey.

Milkround has now been the most-used graduate recruitment website in The UK Graduate Careers Survey in eight out of the last 12 years and, according to internal SiteCatalyst metrics, has averaged 467,611 visits a month in 2012 – an increase of 41 percent on the same period last year.

In the last 12 months Milkround made a statement of intent by updating its tagline to ‘careers of the highest degree’, highlighting a commitment to helping students and graduates gain career confidence. Giving users direct access to employers and experts in the form of live Q&A sessions has offered them the chance to get personalised career advice.

All future developments will be led by this vision to provide students and graduates information that offers clarity to their careers and jobs from internships and placements through to graduate jobs and schemes.

That dedication includes the ongoing publication of Graduate Career, it’s free quarterly supplement in The Times featuring content by its leading journalists. Graduate Career together with its microsite, offer exclusive reports on the jobs market, case studies of graduate employees and detailed insights into a wide range of career areas.

The latest edition is out today (Wednesday, May 23rd) featuring a report on why banking is facing a loss in popularity among graduates, a Diamond Jubilee spotlight including how the Royal Household offers a prestigious career option, what really happens in an HR role, the winners of The Times Graduate Recruitment Awards 2012 and whether internships are still worth considering.

General Manager Rachel Johnson said: “To be number one for the fifth year in a row is an incredible achievement by Milkround and we’re delighted finalists continue to use us as a key tool in launching their graduate careers. The 45 percent has also means we have widened the gap on our closest competitor – and we aim to do even better next year.

“We’re committed to building career confidence among all students and graduates as they face a tough task finding a job in the current economic climate. We want to ensure they can find the help and guidance they need to build up their CVs while at university, then the jobs matching their career aspirations.”

A science graduate’s quest to find a job in marketing

Joscelyne takes over our blog to share her story of trying to find a job in marketing with a science degree.   

“A huge obstacle for every graduate out there, regardless of their degree or career goal, is the competition they face from the numerous other graduates in the job market. For those who, like me, took the route of a degree in a traditional academic subject and are now looking for work in an unrelated field, this challenge can be increased tenfold.

All employers ask me ‘Why marketing?’, and I suppose considering my degree in Human
Sciences it may seem somewhat random. It is incredibly frustrating to be overlooked based on my academic background; recruitment agencies I have dealt with have mostly expected me to, at the very least, be dead set on healthcare PR or similar. But do all language graduates want to become translators? Do all geography graduates want to become weather presenters?  This is how ridiculous it seems to me when it is assumed that I want to work in science because for a long while now, I have been focused on pursuing a career in marketing.

My first marketing job was with a chiropractors when I was 17, and was a role I had applied to in a desperate attempt to move on from a dismal sales assistant position. I thrived on the challenge of generating ideas to solve the problem of a limited client base, and on the buzz of seeing my strategies glean measurable results; it was then that my passion really took off and I was inspired to chase further marketing positions. A placement in a creative communications agency this past summer persuaded me that I was most interested in working on the agency side of marketing. A fiercely competitive world, the golden ticket into agency account handling is most certainly won through experience.

Following the placement I secured a role as a Junior Project Manager with a firm specialising in outsourced graduate recruitment, which, although not exactly my chosen field, has been a great learning experience. My role is to coordinate the marketing aspect of our graduate recruitment, as well as to assist in the management of the overall campaign. This has really allowed me to properly refine all those transferable skills such as organisation, client services and time management, that I know are invaluable in an account handling role. Through my resultant detachment from the marketing communications industry, my hunger for a role in marcomms has been amplified, leading me to start my own blog about campaigns, which also documents my graduate job hunt. Through it I hope to inspire graduates like myself who are trying to break into marketing from a non-industry degree, as well as prove my enthusiasm and capability to be successful in the industry.

I’ve got interviews coming up for two agency placements for the new year, and I’m hoping
that the employers will be able to see the value of my degree as having shaped me into a
well-rounded, intelligent and competent individual, as well as fully consider the numerous
opportunities I have had to develop my practical skills in marketing. I’m certainly not expecting to simply waltz into a great role, but I’m ready and willing to undertake the journey required to get there.”